Direct Mail
Direct Mail is an honest advertising method for your home based business.
I've been making a living full time with my home based Direct Mail business for 25 years and I love the time freedom and the responsibility of being self-employed and helping others to succeed.
Table of Contents
- Who do I contact?
- To Do -- 2 Improve
- Your A List
- Get on the List
- How To do a business
- Building FREE and easy
- Your Free List
- My MLM List
- What's Most Important is
- Use a Professional List Broker
- Direct Marketing Links
- Glen Brink's D.M. Resources
- New Link List
- Spider Web Traffic System Blog
- my Internet Business blog
- mom's Internet Business blog
- List Buying Tips
- Hiring temporary workers and family members
- Give me your easiest money maker!
- What's the best home income benefit?
- direct mail YouTube vids
- Direct Mail Blog Posts from Google
- mail order Flickr Photos
- NBC - The Office Videos
- Money Magnet Quiz
- Reader Feedback
- The Motley Fool
- As Seen On TV
- -------------------------------------------------------------------------------------------------------------
- P.S. If you buy something from this page...
- direct mail Stuff on Amazon
- direct mail Amazon Voting (Plexo)
- direct mail Stuff on eBay
- mail Stuff on CafePress
- Develop a new Squidoo Attraction Like I did
- disclaimer
Who do I contact?
the secret is in the list
Off the top of my head -- you contact everyone you know and then look for others who might be interested also. Direct Mail (as well as the Internet) is a method of MASS Marketing where you test, test, test your ideas.When they work, then you "roll-out" your promotion to the large and proven marketplace. And more importantly, when they don't work, then you learn what you can! Find another idea and test it again.
I would recommend testing:
Your A List
The B List
The C List
The D List
The E List
Your Free list
and then research for:
more lists,
more offers,
more ideas,
more products,
more fun.
To Do -- 2 Improve
Test, Refine and Test again.
Your A List
your most valuable business asset
Everyone has an A List -- lucky for them. That's why anyone can do this business. But it's well proven that not everyone will. It's up to them.
The only way to fail is to decide to quit and fail.
Too bad school and work don't work like that too.
You start out with what's simple and most natural in your circumstances. Then you grown and nurture your activity until it becomes profitable.
"The A List" is a phrase meaning the best of it's kind.
The more business experience you develop the more segments you will have in Your A List. The larger your A List the bigger your business can potentially be.
Everyone has many people to begin with:
A list of friends
A list of family
A list of co-workers
A Christmas Card list
A list of classmates
A list of people you see every day
A list of people you see weekly
A list of people you see monthly
A list of people you see yearly
A list of the people who excite you.
A list of the people who know more about this than you do.
With a new promotion you can test it best with Your Most Appropriate List:
customers who got something like this from you before.
customers who got something else from you before.
customers who got something like this from somebody else.
everybody else is just a suspect, not a real prospect.
You may have to contact a lot of suspects to build Your A List.
When your test works on a particular list, think about why it worked and try to find another list that would also be interested in that same benefit.
The only way to fail is to decide to quit and fail.
Too bad school and work don't work like that too.
You start out with what's simple and most natural in your circumstances. Then you grown and nurture your activity until it becomes profitable.
"The A List" is a phrase meaning the best of it's kind.
The more business experience you develop the more segments you will have in Your A List. The larger your A List the bigger your business can potentially be.
Everyone has many people to begin with:
A list of friends
A list of family
A list of co-workers
A Christmas Card list
A list of classmates
A list of people you see every day
A list of people you see weekly
A list of people you see monthly
A list of people you see yearly
A list of the people who excite you.
A list of the people who know more about this than you do.
With a new promotion you can test it best with Your Most Appropriate List:
customers who got something like this from you before.
customers who got something else from you before.
customers who got something like this from somebody else.
everybody else is just a suspect, not a real prospect.
You may have to contact a lot of suspects to build Your A List.
When your test works on a particular list, think about why it worked and try to find another list that would also be interested in that same benefit.
Get on the List
send your complete contact info to me at:
Get on the ListPO Box 620639
Littleton, CO 80162
fax: (303) 449-8780
e_mail: glenbrink@yahoo.com
List options:
health products
other products
direct mail methods
cash sale methods
internet sales
How To do a business
You can do as big a business as Bill Gates, Donald Trump, Zig Ziglar or anyone else if you start by doing everything you can with every chance you get.The "3 foot rule" is used by a motivated salesman when he decides he will share his story with everyone who gets within three feet of him.
You do not have to do that -- but you should not waste your time by ignoring an obvious opportunity. If you can do this sort of thing creatively, you are sure to succeed. Here's how to get started:
You need a story or something to share. Something that benefits others. Sure we are in business to make money. But your actions with others must benefit them or your efforts won't even be worth their time.
Build your story.
Learn your story.
Improve your story.
Share your story!
Building FREE and easy
There are many FREE ways to share your story:1) Do you have a mouth? Keep smiling and use it.
2) Various cards can be used like a Business Card to pass along a reminder of you or a free classified ad.
3) Notes, door hangers and fliers can share a simple story and be distributed widely.
4) Cards, notes and posters can be posted in public places with little printing costs.
5) Even simple signs can be easily constructed and may be legally posted in some areas near you.
Every form of advertising can be done for free. One of my friends created his own TV program. He got friends to tape his interview show. The people interviewed paid for the exposure and covered his costs. The TV station played it during free time as a public service. Many folks use this method on Radio shows. You can also use cd's, cassettes, videos, the Internet or whatever your interests can be shared like this for FREE.
All of these methods work! Someone uses each of these methods as their only advertising expense. I recommend you work up to using them all -- such as you can and when it's handy. How well they work for you only depends on how much you concentrate on them. Do everything you can with all that you've got.
Your Free List
start making this list today
So make a list of your activities and use them constantly to share your story for FREE.What do you do more than once a day?
What do you do every day?
What do you do in most days?
What do you do more than once a week?
What do you do every week?
What do you do in most weeks?
What do you do more than once a month?
What do you do every month?
What do you do in most month?
What do you do more than once a year?
What do you do every year?
What do you do in most years?
Each of these answers can become a fun and profitable part of your 3 foot rule. Share your story. And, when you get good at one thing -- extend your reach with that activity to the "6 food rule."
My MLM List
the best list on the market
My own specialty is MLM network marketing. I use Direct Mail and the Internet. I own my own mailing list. I rent it occasionally to others because I need the help to keep it cleaned.
Unlike other people selling lists, I make a living using my list just like you can when you rent it. The other list dealers need to profit from list sales. I just need to keep my list working.
I know that my list is the best on the market because I've rented and used every MLM list out there.
Get my prices by phone or fax:
You can fax to me at 303-449-8780
Or call me from my blog: from my blog site.
Every list is advertised as "the best" and there are many different things that "best" can mean.
Some are the Cheapest
Some are the biggest
Some are the newest
Some are most proven
Some are most popular
The main thing to go by is What Are They?
Is this list targeting my prospects?
My list is all experienced and successful MLMers.
People who have actually achieved success or worked the business. Not just customers on a genealogy.
My list is not the Cheapest -- it is exclusive and expensive compared to the others.
My list is the biggest of it's kind. But many other kinds of lists are bigger of course. More people have been customers than successful distributors. More people have inquired about mlm than have ever signed up. Even more people are inquiring about making money any way that they can.
My list is not the newest although we keep it clean and add to it daily. It is also updated quarterly with the postal service change of address services. My names are not just curious ad inquirers, or studious book buyers.
My list is the most proven, depending on "what the meaning of is" is -- please excuse the pun. My list is the most proven to me. And, I have tested all the others. But, your most proven list will be your own list.
My list is not the most popular or the most advertised or the most used list. Those lists are widely sold and the most visible but the most over used names.
I think of my list as the only one of it's kind -- because I know so much detail about it.
There used to be two other comparable lists on the market -- but no more. Both of those companies traded me their names and went out of the list business. And that's why I ended up as the biggest.
Get my prices by phone or fax:
You can fax to me at 303-449-8780
Or call me from my blog: from my blog site.
Unlike other people selling lists, I make a living using my list just like you can when you rent it. The other list dealers need to profit from list sales. I just need to keep my list working.
I know that my list is the best on the market because I've rented and used every MLM list out there.
Get my prices by phone or fax:
You can fax to me at 303-449-8780
Or call me from my blog: from my blog site.
Every list is advertised as "the best" and there are many different things that "best" can mean.
Some are the Cheapest
Some are the biggest
Some are the newest
Some are most proven
Some are most popular
The main thing to go by is What Are They?
Is this list targeting my prospects?
My list is all experienced and successful MLMers.
People who have actually achieved success or worked the business. Not just customers on a genealogy.
My list is not the Cheapest -- it is exclusive and expensive compared to the others.
My list is the biggest of it's kind. But many other kinds of lists are bigger of course. More people have been customers than successful distributors. More people have inquired about mlm than have ever signed up. Even more people are inquiring about making money any way that they can.
My list is not the newest although we keep it clean and add to it daily. It is also updated quarterly with the postal service change of address services. My names are not just curious ad inquirers, or studious book buyers.
My list is the most proven, depending on "what the meaning of is" is -- please excuse the pun. My list is the most proven to me. And, I have tested all the others. But, your most proven list will be your own list.
My list is not the most popular or the most advertised or the most used list. Those lists are widely sold and the most visible but the most over used names.
I think of my list as the only one of it's kind -- because I know so much detail about it.
There used to be two other comparable lists on the market -- but no more. Both of those companies traded me their names and went out of the list business. And that's why I ended up as the biggest.
Get my prices by phone or fax:
You can fax to me at 303-449-8780
Or call me from my blog: from my blog site.
What's Most Important is
test test test
test test test
Use a Professional List Broker
Mail list brokers provide contact information for businesses and people at home and at work so you can market to them. For example, they can help you get mail lists of businesses or consumers who have purchased products or services similar to yours, or who fall into the demographic profile or income range you're trying to reach.
compare different brokers.
Where does the list come from?
Most mailing list brokers get their lists through mailing list owners. Some owners simply manage huge databases of information for tens of millions of consumers and businesses. These "compiled list" databases are populated with information collected from various sources such as telephone directories, credit bureaus, and annual reports.
Other mailing list owners have more targeted databases containing detailed information from people who have either inquired about a particular product or service, or permitted companies to contact them. These "response lists" can range from people who subscribe to a specific magazine to people who have completed and returned their product warranty card.
How fresh is the list?
While brokers can't guarantee how much business a mailing list will generate, the "deliverability" - the percentage of names that actually reach their intended recipient - is crucial. List owners constantly add new data and prune outdated information to keep their lists accurate. The industry standard for deliverability is roughly 92 percent.
compare different brokers.
Where does the list come from?
Most mailing list brokers get their lists through mailing list owners. Some owners simply manage huge databases of information for tens of millions of consumers and businesses. These "compiled list" databases are populated with information collected from various sources such as telephone directories, credit bureaus, and annual reports.
Other mailing list owners have more targeted databases containing detailed information from people who have either inquired about a particular product or service, or permitted companies to contact them. These "response lists" can range from people who subscribe to a specific magazine to people who have completed and returned their product warranty card.
How fresh is the list?
While brokers can't guarantee how much business a mailing list will generate, the "deliverability" - the percentage of names that actually reach their intended recipient - is crucial. List owners constantly add new data and prune outdated information to keep their lists accurate. The industry standard for deliverability is roughly 92 percent.
Direct Marketing Links
- National Do Not Call Registry
- The National Do Not Call Registry gives you a choice about whether to receive telemarketing calls at home.
- USPS - United States Postal Service
- A Direct Mail piece will make a lasting impression with your existing customers, create awareness for new customers and reinforce your marketing efforts.
- DMA - Direct Marketing Association
- The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.
- 48 Hour Printer
- Business Quality:
From first click to final delivery, you're treated with a level of professionalism and attention to detail no other printer can match. - SRDS - Standard Rate and Data Services
- This service provides complete list rental information. The proprietary database contains sources, selects, costs and other valuable information that help you refine your list strategy for your direct marketing campaigns. Access to the most current, accurate list data from SRDS makes your direct marketing plans effective.
Here's my favorite link:
New Link List
- Mass marketing
- Resources for MASS marketing by direct mail and on the Internet
- Honestly Automated Home Business
- mom recommends: Honestly Automated Home Based Business in her blog.
- Make Your own Lens page today
- Create your own page like this one quickly and easily! Lenses are free. Lenses pay a royalty to you or your favorite charity.
- Automatic Internet Leads
- A lead system that is working on the internet today uses Spider Traffic principles.
Spider Web Traffic System Blog
Fetching RSS feed... please stand bymy Internet Business blog
Fetching RSS feed... please stand bymom's Internet Business blog
Fetching RSS feed... please stand byList Buying Tips
Beware of false bargains.An "expired" list may be cheap to buy, but may cost your company more in the long run with poor response rates. Do a thorough review of mailing list details before choosing any one.
Run a test mailing.
Sending multiple versions of your mailing to different subsets of the list, looking at the results, then sending the most effective version to the rest of the list.
Plan ahead.
If you're expecting to purchase a mailing list, have a plan of action in place before you get it. If you have the general makeup for the deliverables, your timeline, and your delivery method, you'll be well prepared to put the list to work for you immediately.
Don't cheat.
Only use the list as much as you and the broker agreed to. Brokers monitor how many times a list is used by including "seeds" - fake names that go to a real address controlled by a mail monitoring service.
Heads up!
Avoid e-mail lists that use "gibberish" characters or trick IP addresses to circumvent spam filters. Legit opt-in lists don't need to resort to such tactics.
Hiring temporary workers and family members
Some businesses require employees. Some businesses hire temporary workers or piece-work people. Many folks want to work for you locally if you'll pay them what they are worth to you.What is your time worth? As your business grows your time becomes more valuable. At some point you will need to consider leveraging your time by "hiring" folks in various ways.
One simple way to get started is with family and children. There are tax advantages of spreading your income around like this. Simply be honest and evaluate what you can afford to trade your time for to pay them. Also consider the consequences of Children in the Home Business Environment.
Give me your easiest money maker!
list your successes here:
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created by bba
direct mail YouTube vids
Direct Mail Blog Posts from Google
mail order Flickr Photos
Oprah endorses Perfe...
P6250135.JPG
Frosting transfer
Bag o' frosting
P6250128.JPG
Rachel's piping atte...
Yay!
Thecupcakecrew.com c...
Mid-pipe
NBC - The Office Videos
Money Magnet Quiz
Reader Feedback
yojspew wrote...
Great lens!
To help you understand more what Direct Mail Marketing is all about...just visit this Direct Mail Marketing .
Posted March 06, 2008
The Motley Fool
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P.S. If you buy something from this page...
You'll automatically be making a donation to The Acumen Fund, working to solve global poverty.Doesn't that feel good?
direct mail Stuff on Amazon
Direct Mail Pal: A Direct Mail Production Handbook
Amazon Price: $30.00 (as of 11/21/2008) 
Inside Direct Mail
Amazon Price: $297.00 (as of 11/21/2008)
Designing Direct Mail That Sells
Amazon Price: (as of 11/21/2008)
Columbian(R) Brown Kraft Open-End Catalog Envelopes, 12in. x 15 1/2in., Box Of 250
Amazon Price: $38.04 (as of 11/21/2008)
My Mail List Deluxe
Amazon Price: (as of 11/21/2008)
direct mail Amazon Voting (Plexo)
Direct Mail Pal: A Direct Mail Production Handbook by Ken Boone
Detailed but not overly technical, this book casts more...0 points
Direct Mail for Dummies (InfoUSA;s)
Friendly guide helps deliver direct mail results. more...0 points
Inside Direct Mail
Newsletter bringing you access to the secret world more...0 points
Flambeau Prod. TR4505GR #1 Rural Mailbox
*(Flambeau Prod.-TR4505GR-#1 Rural Mailbox)* - Mol more...0 points
1994 Upper Deck: The American Epic #BC2 Michael Jordan-Direct mail insert
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direct mail Stuff on eBay
Fetching new data from eBay now... please stand by
mail Stuff on CafePress
"Make your own page:
click here for $5"
Develop a new Squidoo Attraction Like I did
Build a Lens Today!
I'm not ashamed to say that I have an attraction problem - and the attraction is Squidoo. As I matter of fact, I am a Big Squid (that means I have a crazy amount of lenses and was chosen by Squid HQ to be listed).People are making Squidoo lenses on everything from "How to buy a GPS Unit" to "Who is Jesus Christ" to "Stem Cell Health" And LOTS more. What's your favorite topic?
Click the link below to get started creating your own lens!
Make your own page.
Create your own page quickly and easily! Lenses are free. Lenses pay a royalty to you or your favorite charity.
Why Make a Lens?
Squidoo is a website hosting hundreds of thousands of lenses. Each lens is one person's look at something online. Your take on soccer or business or the best Mexican food in town.
Lenses get you credibility and traffic... and lenses only take a few minutes to build. Lenses are "Google Juice" and will help you to rank high - and you won't spend a penny to do it.
Get your own FREE Lens today.
An introductory article to develop your new Squidoo Attraction:
How To Create A Squidoo Lens
Warning!! If you've never made a lens before, it is addictive. Once you make one you will need to make more!
Want to learn more about Squidoo? Get the Squidoo book:
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A web 2.0 guide on social networking here at Squidoo.
This is my favorite book for learning about the ins and outs of Squidoo. Find out how to use Squidoo in your marketing plan, and learn how to create your own great lenses.
How do you build affiliate sales without forking over the cash for your own website, and domain name? Set up a lens here at Squidoo of course. This book will tell you the secrets the Squidoo masters use to set up, and promote their lenses.
disclaimer
this website is published for informational purposes only
LEGAL NOTICE: The Authors specifically invoke the First Amendment rights of Freedom of Speech and of the Press on this Website. The information posted on this website is published for informational purposes only under the rights guaranteed by the First Amendment of the Constitution for the United States of America, and should not in any way be used as a substitute for the advice of a physician or other licensed health care practitioner. The statements contained herein have not been evaluated by the FDA or any other governmental agencies. The products discussed herein are not intended to diagnose, cure, prevent or treat any disease. All business offers are for news value and reference only. There are no guarantees of anything on this website. Images, text and logic are copyright protected. ALL rights are reserved and no part of this website may be reproduced unless by written consent. ©2008 by Boulder Business Alliance (BBA). All rights remain in force. Removing this notice forfeits all rights to recourse. Copyright strictly enforced ©